Novelis.com
Our Solutions
Customer Loyalty

Novelis Specialty Products Unit Customer Loyalty Process
Growing customer loyalty through transforming our relationships, reliability, and responsiveness.

At Novelis, we are dedicated to supporting the success of our customers through excellence in providing products, services, and solutions of the highest quality.

Our Dedicated Actions:
Relationships: Foster strong partnerships
  • Build loyalty through powerful alliances with our customers.
  • Encourage a team of people filled with pride and enthusiasm.
Reliability: Build trust and dependability
  • Provide consistancy, everyday in every way.
  • Empower individuals to make impactful decisions.
Responsiveness: Anticipate, communicate, and respond
  • Maintain a proactive approach to differentiate ourselves from the competition and deliver innovative solutions.
  • Listen attentively, understand the customer, and provide prompt action.

The Novelis Specialty Products customer loyalty process involves the following steps:
  • Gather customer feedback via a short survey and some face to face voice of the customer discussions.
  • Determine our standing in terms of customer loyalty using a set of metrics to measure progress.
  • Based on customer input, determine the key drivers of loyalty.
  • Establish & implement improvement initiatives based on the factors most important to our customers.
  • Continuously communicate both internally & externally as to our work & our progress.
For More Information Please Contact: Becky Meaker
Manager of Customer Loyalty
becky.meaker@novelis.com

©2008 Novelis Inc.